With no surprise, to "people-in-the-know," we see that iOS' monthly app user base is worth more than Android.
This begs the question, why is this the case?
So I thought I would lend my two cents on "why"and see if you have any additional thoughts. I believe when comparing Apple vs Android the app ecosystem of both platforms are completely different, thus the users are completely different.
This is not by accident, but rather by design. Where Apple ask for a credit card upfront with a creation of an iTunes account, Google just requires you to open, or use, a free Gmail account.
Note: When we mention "free" in referring to Google, let me emphasis that everything Google does comes with a price. In this case "Free" simply means, "view ads."
In contrast, take any Apple device you purchase, the first thing you have to do, after opening the cool box, is one has to register and create an account with iTunes. As we all know, this requires some form of "credit card" or "gift card."
From the start, Apple's iTunes sets the tempo that one will have to "pay" to use their device. Even if one never downloads an app or just download free apps, Apple's iTunes conditions their users to "buy." You see, Apple has create an ecosystem where users are more likely to "purchase" because of the ease of credit card use through iTunes. It is my assumption that this has to do with why Apple's users have a higher monthly user value than that of Google's Android users.
In stark contrast, the only thing one needs is a Gmail account for Google's Android, and as we are all aware this is free to the user.
Google has created from the beginning, an "ad-focused" ecosystem. This ecosystem is dependent on ad-based revenue and not paid based revenue.
Absolutely, no credit card is required to create an email account or use any google products, the only thing required is your time and information... (cookie, cookie) So Android the reason for lower valued monthly users is by design.
Cheers! Leave a comment!! Below!!
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